My social media strategy

This post comes with an image. After spending some time trying to “separate wheat from chaff” in terms of the flurry of info I get through my social media sources, I thought maybe someone else would find it useful.

I admit it: I’m overloaded with information. And I need to be. My job requires me to stay on top of technology (unified communications) as well as up to date on the human aspect of it (collaboration). And I need to do that both for internal sources of information (the ones inside my company) and for external (for all other customers, partners, users, etc). That means everyday I face the same problem: Where do I start from?

So I put together on a piece of paper the sources of information, the outcomes I get from them and the tools I can use to absorb them.

Next, I draw two columns: learn and share. The first is about how much value that source has for me to develop myself, to learn. The other is about how much I can use that source to share, to answer, to get some visibility to everyone out there.

Once done that, the Rank piece follows easily: just add up the two numbers and go first to those sources that help me more doing my job.

And the tools column? Well, I sometimes need a break from being in front of my mac and using email.app and Safari. If I switch to another device, another interface, it helps me re-focusing again, as it doesn’t get too monotonous.

Hope it helps!

Jose